Teaming up:
It’s Time & the

Negro Leagues Baseball Museum

Baseball is more than a game, it’s 9 innings of creating priceless memories — and these memories help highlight the importance of cognitive brain health. That’s why It’s Time by Biogen and Eisai and the Negro Leagues Baseball Museum are teaming up to raise awareness of the symptoms of the early stages of Alzheimer’s disease, including the mild cognitive impairment (MCI) stage, by sharing baseball memories.

While all games must end, these treasured memories can stay with us for a lifetime. Through this partnership, we can celebrate America’s favorite pastime while helping raise awareness of the MCI stage of Alzheimer's and its symptoms.

Keeping the Negro Leagues
alive through memories

While you can still catch your favorite Major League teams play a game today, the same can’t be said for the Negro Leagues. Those players, games, and records only survive through tales of nostalgia woven with history. So, it’s important for the Negro Leagues Baseball Museum to rely on memories that are shared to tell the stories of the leagues and its players.

Through these stories, the Negro Leagues can continue to thrive.


Everyone has a favorite baseball memory. What’s yours?

Whether it’s catching a foul ball at the World Series or playing catch with mom or dad in the backyard, share your favorite baseball memory for others to see! Just post your ballgame photo, video, or story on your social channels with the hashtag #MyBaseballMemory.


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What to know about the mild cognitive impairment stage of Alzheimer’s

Did you know?
In the US, older Black and Hispanic Americans are more likely to have Alzheimer’s or other dementias than older White Americans. Both of these communities played an important role in the Negro Leagues.

Alzheimer's can begin up to 20 years before symptoms even appear. That's when a sticky substance, called amyloid plaque, can begin to build up on the brain. Scientists believe these plaques are one of the possible causes of Alzheimer’s.

What is MCI?
Mild cognitive impairment, or MCI, is caused by many things, but most commonly it’s due to Alzheimer’s. MCI is the stage of Alzheimer’s when symptoms first appear. MCI causes changes in your brain affecting your memory and ability to think. Though symptoms may be mistaken for normal aging, it could be signs of something more serious.

According to an Alzheimer’s Association 2021 report, while it is hard to know how many people are in the MCI stage of Alzheimer's some early research suggests it may be about 1 in 12 Americans 65 years and older.*

What are the symptoms?
Those experiencing the MCI stage of Alzheimer's can often feel forgetful, confused, have trouble with familiar tasks, have behavior or mood changes, or struggle to find the right words and make decisions.

What can you do?
Early detection is important. If you or a loved one keep experiencing any of these symptoms and they get worse, consider talking with a doctor. The sooner you catch it, the sooner you can talk to your doctor about how to manage your symptoms.

*According to the Alzheimer's Association 2021 Alzheimer's Disease Facts and Figures Report.